A lot Western companies have changed a their Business Models and product offerings after/while entering Indian markets. For example McDonalds has to re engineer their Offering and Menu- to target Vegetarian customers, completely remove Ham out of their offerings, change the positioning from a Fastfood to Family service restaurant.
Same goes with Pizza hut as well.
I guess a similar makeover would be required for IKEA also for it to make a mark in India.
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